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From the News Desk
Friday, 16. May 2008
Yahoo India Commence a New Yahoo Marketing Platform
Yahoo India has recently come up with its new Yahoo Search Marketing (YSM) platform, which is designed to enable advertisers to do more with their campaigns and gain a higher return on their investments by targeting relevant customers.
Key features of this YSM platform includes, a new ad ranking model that mainly focuses on providing additional ways to the advertisers to improve the placement of their ads, through their bids and by improving their relevancy. Another feature is Ad testing, which allows testing multiple versions of an advertisers ad to determine the message that works the best for customers. This new YSM platform also includes features like enhanced conversion tracking, goal-based campaign optimization and easy to use control panel.
Talking on the launch of this new Yahoo Search marketing platform, Sandeep Deshpande, GM, Search Marketing & Small Business, Yahoo India, said “the new and more powerful Yahoo Search Marketing platform will enable marketers to manage their campaigns with ease and potentially derive improved ROI. Additionally, it presents a significant opportunity for existing YSM advertisers across the world to target Indian consumers.”
He further added saying that the company is focused on constantly creating innovative platforms, developing new technologies and offering compelling online experiences to the world’s largest Internet audiences.
Key features of this YSM platform includes, a new ad ranking model that mainly focuses on providing additional ways to the advertisers to improve the placement of their ads, through their bids and by improving their relevancy. Another feature is Ad testing, which allows testing multiple versions of an advertisers ad to determine the message that works the best for customers. This new YSM platform also includes features like enhanced conversion tracking, goal-based campaign optimization and easy to use control panel.
Talking on the launch of this new Yahoo Search marketing platform, Sandeep Deshpande, GM, Search Marketing & Small Business, Yahoo India, said “the new and more powerful Yahoo Search Marketing platform will enable marketers to manage their campaigns with ease and potentially derive improved ROI. Additionally, it presents a significant opportunity for existing YSM advertisers across the world to target Indian consumers.”
He further added saying that the company is focused on constantly creating innovative platforms, developing new technologies and offering compelling online experiences to the world’s largest Internet audiences.
